The COVID-19 pandemic has gotten all of us re-thinking about our priorities in life! One of the most obvious and widespread outcomes of this pandemic is the additional focus on health that everyone has made. It was evident in this pandemic that immunity and general health play an important role in determining your susceptibility to diseases.
Dietitians and even fitness enthusiasts will swear by quantified nutrition. It requires all the major nutrients like carbohydrates, fats, proteins, and fiber to be in the right proportions in addition to the minerals, vitamins, and even water. There are a lot of diet plans available. However, the challenge with those diet plans is the practicality and availability.
Introducing meal kit on delivery
The meal kit delivery is a perfect confluence of the on-demand business model and the healthy diet factor. The UberEats Clone service involves providing customers not with cooked meals but with high-quality ingredients and recipes.
In most cases, the meal kit delivery on demand does not function as a one-off option. People are required to subscribe to a meal plan that is updated on a weekly basis.
Why meal kit delivery?
We have already seen the relevance of a meal kit delivery on-demand as a business. It is, if we look at it deeper, it is nothing more than a variant of a food delivery app. The meal kit delivery option eliminates the hassle of visiting a grocery store and purchasing items with a considerable degree of uncertainty.
How does the business model work?
Today, these meal kit options are predominantly websites. The online portals display a set of meal options on a menu that is updated weekly. A user can choose the menu item and the number of people who will consume that item. In accordance with the order, the raw ingredients required to prepare that meal are delivered to the doorstep of the user.
The different avenues for revenue
As discussed earlier, most of the meal kit delivery services today function on websites. However, it will not be long before even this business enters the mobile app space. The introduction of UberEats Clone apps is only expected to increase the revenue. Even when they function as websites, the business model presents a lot of options.
People who purchase meal kits do not have an option but to cook! This opens up a new avenue for merchandising and selling cookware. You can even consider tying up with certain brands, so you can sell their products and maybe even consider a profit-sharing agreement.
Just like any other online entity, you can post ads on your web and mobile app. You can also consider affiliate marketing in the initial stages, where your meal kit can feature certain specific brands of raw ingredients. It will help the other brand gain some popularity and visibility while at the same time keeping your business steady.
The essential components
Your meal kit delivery website/mobile app needs to have certain features to ensure that it functions properly. It is interesting to note that at the skeletal level, the app shares a lot of similarities with a food delivery app like UberEats.
Meal Details: Once a person clicks on a specific menu item, they should be taken to a page where all the details about the meal kit are provided. The details include the description, the ingredients, the prep time, the cooking time, the difficulty levels, the nutritional value, and an option to list that particular meal as a favorite.
The pricing: We have seen that in most cases, the meal kit delivery functions on a subscription model. The app should have a proper pricing details page that lists out every possible detail on the subscription plan, what to expect, the benefits, and all its features including details of refund and cancellation. The transparency in pricing plays a major role in word-of-mouth marketing.
Logistics: Logistics is the last and yet the most important part of the meal kit delivery business. You will need to ensure that the freshness and the structural integrity of the items that you deliver are retained right from leaving your facility until reaching your customer. Need to tie up with a proper delivery services provider to get this done. If you are successful in growing the business to a considerable extent, you can consider launching your own logistics services through gig workers.
Blog: Blogs are an important avenue to share information in web 2.0 era. They can also serve to publish informal information that might not be serious enough for a website. The blog can, in addition to stories about nutritious food and recipes, also give video instructions on how to prepare food with your meal kits.
Nonprofit initiatives: Being in the meal kit on delivery demand means that you handle two of the most important issues that the world faces right now – hunger and healthy food. This opens up avenues to associate your brand with a nonprofit cause. Customers can choose to donate some amount with every order, and those donations can go towards helping the cause that you intend to support. While this is a genuine endeavor of a socially responsible business, this inclination also helps increase the magnitude of marketability among your UberEats Clone customers.
And a few more…: You can also add features like supplier information and credentials, content pages like about us, privacy policy, and terms and conditions, and even consider integrating an e-commerce store for tools and that could make the task of cooking easier and better.
Conclusion
A meal kit on-demand delivery app is, without question, a lucrative business idea, and it’s bound to catch up in the near future. It is required that you market your app on multiple platforms and by using stories, benefits, and testimonials.
All that is left for you is to get in touch with a company that specializes in UberEats clone app development. They will take care to understand your requirement, make the necessary changes in code and design, and present you with a perfect meal kit delivery on-demand app, so you can be a harbinger in this business space to kickstart your way to profitability while not compromising on the wellness of customers!
You must be logged in to post a comment.